{"id":64804,"date":"2020-10-13T12:50:37","date_gmt":"2020-10-13T16:50:37","guid":{"rendered":"http:\/\/lantechweb.wpengine.com\/blog\/the-insidious-effect-of-shipping-damage-on-your-brands-reputation\/"},"modified":"2020-10-13T12:50:37","modified_gmt":"2020-10-13T16:50:37","slug":"the-insidious-effect-of-shipping-damage-on-your-brands-reputation","status":"publish","type":"post","link":"https:\/\/www.lantech.com\/r2\/blog\/the-insidious-effect-of-shipping-damage-on-your-brands-reputation\/","title":{"rendered":"The Insidious Effect of Shipping Damage on Your Brand\u2019s Reputation"},"content":{"rendered":"
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Have you ever ordered something \u2013 maybe furniture or electronics \u2013 from an online retailer? Nine out of 10 times, items arrive in as-made condition. But what if you received a disassembled bookcase with a broken shelf or only one ear bud instead of two? You\u2019d be pretty disappointed and may think twice before placing another order with that retailer. You may even go online and write a poor review.<\/p>\n
The same goes when products are shipped on a larger scale. If your loads arrive damaged, broken or missing pieces, your customers will be unhappy.<\/p>\n
In the field of transportation logistics, shipping damage is defined as “any change in\u00a0the as-made condition that reduces customer satisfaction.” Shipping damage can come in several shapes and sizes. Here are two major types:<\/p>\n
1. Failed loads.<\/strong> Imagine opening the door to a truck to see product spilled everywhere. The vibrations of a truck or a lack of containment force<\/a> has caused the load\u2019s contents to be classified as \u201cunsellable.\u201d These shipments are likely to be returned to the manufacturer or sent to a landfill. Either way excessive and unnecessary costs were incurred because of the change to the condition of the load.<\/p>\n 2. Defective unit loads. <\/strong>Without effective stretch wrapping, loads can shift causing them to be out of plumb.\u00a0Loads that are not plumb, or more than 2 inches out of vertical alignment are<\/em> damaged. They\u00a0have an increased risk of being further damaged as they\u2019re handled multiple times during the shipping process.<\/p>\n If your customer receives loads that are even barely dented or torn, they\u2019re not happy. And often items like these must be sold at a lower price,\u00a0which reduces profits.<\/p>\n As a side effect, brand loyalty could be compromised. People don\u2019t like to buy products that are dented, crushed or discolored. And right next to your damaged product is the competitive brand. Don\u2019t encourage customers to try the other guy.<\/p>\n Jeopardized business relationships.<\/strong> Damage can put strain on business relationships. Every time a dock door is opened to a truck of damaged\u00a0products a problem is delivered – one\u00a0that inevitably costs your customers time and money.<\/p>\n Sadly, global shipping damage amounts to more than $60 billion annually. Much of it is caused by ineffective stretch wrapping. But the good news is you\u00a0can reduce a lot of damage simply by improving your\u00a0stretch wrapping.<\/p>\n So why not do it?\u00a0Your customers, the environment and your bottom line will all appreciate it.<\/p>\n Download our 10 Lean Steps to Reduce Damage Through More Effective Stretch Wrapping<\/a>.<\/p>\n <\/p>\n