{"id":63081,"date":"2021-02-12T13:55:20","date_gmt":"2021-02-12T18:55:20","guid":{"rendered":"http:\/\/lantechweb.wpengine.com\/blog\/the-product-and-pallet-damage-you-cant-see\/"},"modified":"2021-02-12T13:55:20","modified_gmt":"2021-02-12T18:55:20","slug":"the-product-and-pallet-damage-you-cant-see","status":"publish","type":"post","link":"https:\/\/www.lantech.com\/r4\/blog\/the-product-and-pallet-damage-you-cant-see\/","title":{"rendered":"The Product and Pallet Damage You Can’t See"},"content":{"rendered":"

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When was the last time you saw a cockroach crawling out from under your baseboard or fridge? Last month? Last year?\u00a0It\u2019s more likely you saw an image of one (or several) in a scary movie. We don\u2019t usually see them. They\u2019re invisible,\u00a0hiding behind baseboards or under the fridge, waiting for us to go to sleep so they can come out. As much as we hate to admit it, they\u2019re always around.<\/p>\n

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Now think about shipping damage. It doesn\u2019t happen often but every time you ship a pallet load the risk of damage is always there.<\/p>\n

\"invisible-pallet-damage.png\"The Visible Damage<\/strong><\/h2>\n

We bet you know of a catastrophic event where the customer has refused a truckload. Maybe a retailer opened a truck door and found a pool of shattered glass bottles or pallets of smashed produce. This is visible damage. It\u2019s the single cockroach that scurries in front of your foot. This is damage that you hear about and that you can prevent from happening again.<\/p>\n

Often it is this type of damage that prompts companies to reevaluate their stretch wrapping strategy. Sometimes it leads to new wrap standards being set, or a new machine being purchased.<\/p>\n

When big, expensive damage happens there tends to be a big, visible change aimed at preventing more big, expensive damage in the future.<\/p>\n

But there\u2019s also damage that\u2019s invisible,\u00a0like the\u00a0cockroaches hiding behind your walls.<\/p>\n

The Insidious Nature of \u201cSmall\u201d Damage <\/strong><\/h2>\n

While the news of major damage gets around, you may not hear about less visible damage. It comes in the form of a crushed corner of a cereal box or a dented can of vegetables.\u00a0When\u2019s the last time you reached for a box of cereal and saw the corner smashed in? I bet you thought twice about buying it. Maybe you even chose a competitive brand.<\/p>\n

When less-than-perfect products make their way to the store shelves brand loyalty is compromised. Sometimes these damaged products must also be sold at discounted prices, which reduces profits.<\/p>\n

This type of damage isn\u2019t splashy and it doesn\u2019t often result in the types of changes a big disaster can inspire. However, that doesn\u2019t mean that the damage isn\u2019t happening and having an effect.<\/p>\n

Like we mentioned above, one of the costs of this type of damage is to your reputation. This is one of the hardest types of cost to measure, but the ripples from it can be felt. Of course, a single damaged box of cereal isn\u2019t going to tank a brands reputation. However, a history and pattern of damage over time can.<\/p>\n

And products being sold at a discounted price? Again, once isn\u2019t going to significantly impact profits but when it becomes a regular occurrence it can have a measurable effect.<\/p>\n

How to Address the Damages, Big and Small<\/strong><\/h2>\n

Cockroaches have always been around, and they probably always will be. The same doesn\u2019t have to be true for shipping and pallet damage, because we have the tools to do something about it. You can\u00a0stretch wrap your products effectively<\/a>\u00a0to reduce the risk of your products being damaged during shipment.<\/p>\n

Our best advice for dealing with these types of small damages is to go back to fundamentals.<\/p>\n

Focus on setting wrap standards and wrapping to those standards every time.<\/p>\n

1. Determine the required amount of\u00a0containment force<\/a>\u00a0and ensure it is present everywhere on the load.<\/p>\n

2.\u00a0Secure the load to the pallet<\/a> to create a load-to-pallet bond<\/a>.<\/p>\n

3. Make sure there are no loose or trailing film tails.<\/p>\n

4. Watch \u201cWhat\u2019s the best way to stretch wrap your pallet load?<\/a>\u201d our recent webinar.<\/p>\n

These are all actionable steps you can take to help prevent and minimize all types of damage, big and small. (Sorry, we can\u2019t help with the cockroaches.)<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n

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