{"id":70266,"date":"2020-04-22T00:00:00","date_gmt":"2020-04-22T04:00:00","guid":{"rendered":"http:\/\/lantechweb.wpengine.com\/blog\/earth-days-50th-anniversary-what-does-sustainability-mean-to-you\/"},"modified":"2023-02-09T13:45:59","modified_gmt":"2023-02-09T18:45:59","slug":"earth-days-50th-anniversary-what-does-sustainability-mean-to-you","status":"publish","type":"post","link":"https:\/\/www.lantech.com\/earth-days-50th-anniversary-what-does-sustainability-mean-to-you\/","title":{"rendered":"Earth Day’s 50th Anniversary: What Does Sustainability Mean to You?"},"content":{"rendered":"

 <\/p>\n

Manufacturers may define sustainability as a reduction in source materials used in their production processes and during the supply chain journey.\u00a0 Consumers may define it by only wanting recyclable materials in the products they buy.<\/p>\n

<\/p>\n

At the 2019 edition of The Packaging Conference, sustainability took the lead in packaging “megatrends” according to an article in Packaging World<\/a>. \u00a0David Feber, a partner at McKinsey & Co<\/a>, noted in his keynote address that \u201cSustainability has accelerated to the number one issue over the last 12 months.\u00a0 Last year it was number four.\u201d\u00a0 Today, of course, focus has shifted to Covid-19, but it’s certain that sustainability will remain a top concern in the future.\u00a0\u00a0\"Earth-Day-blue-2499-sq-1\"<\/p>\n

As more and more businesses move forward with sustainability initiatives, industry leaders at the conference stressed that the entire narrative of packaging materials must be considered \u2013 which includes everything from substrate, the packaging material and the product within the packaging, the supply chain and end-of-life options. \u00a0An example of why this is important would be reducing primary and secondary packaging to attain source reduction goals, only to see a percentage of product damaged due to load instability\u2026which could ultimately end up in a landfill as unsalable product.<\/p>\n

So how can manufacturers be sure that their initiatives take the entire narrative into consideration?<\/p>\n

An article<\/a> in Lantech\u2019s Sustainability Resource Center suggests that the right machine technology can help balance out the trade-offs of source material reduction and load stability.\u00a0 For example, Case Erectors that are more forgiving of inherent irregularities in recycled corrugated cardboard will keep you from discarding previously unusable blanks.\u00a0 And their ability to erect perfectly square cases allows the case to perform to their engineered capability, ensuring your product is protected throughout the supply chain journey.<\/p>\n

It would also be beneficial for a specific group of associates or a department to actually \u201cown\u201d the sustainability effort, ensuring that while goals are being met, their impact down the line can be monitored, investigated and modified when necessary.\u00a0 Companies that have dictated segments of their business to these initiatives, such as Sealed Air<\/a> and Cardinal Health<\/a>, are making great strides toward positively impacting the entire narrative of sustainability.<\/p>\n

Lastly, manufacturers and consumers alike must continually educate themselves on all facets of sustainability.\u00a0 While finding a definitive source of pertinent information may seem daunting, try narrowing your search to outlets that allow for queries, discussion and transparent research.\u00a0 (The Journal of Sustainability Education<\/a> is a good place to start.)<\/p>\n

As manufacturers ourselves, we understand the challenges that can arise when implementing sustainability initiatives.\u00a0 So let\u2019s keep the discussion going \u2013 check out our Sustainability Resource Center<\/a> to learn more about efforts in progress, and what more you can do to reach your sustainability goals.<\/p>\n

\"New<\/a><\/span><\/span>
\nThis post was published on April 22, 2020 and updated on April 22, 2020.<\/em><\/p>\n

April 22, 2020<\/p>\n

On the 50th Anniversary of Earth Day, we reflect on the importance of the entire narrative of sustainability, and offer suggestions to help your initiatives succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

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