{"id":71414,"date":"2014-11-14T00:00:00","date_gmt":"2014-11-14T05:00:00","guid":{"rendered":"http:\/\/lantechweb.wpengine.com\/blog\/what-surprised-me-most-at-pack-expo\/"},"modified":"2020-10-13T14:20:48","modified_gmt":"2020-10-13T18:20:48","slug":"what-surprised-me-most-at-pack-expo","status":"publish","type":"post","link":"https:\/\/www.lantech.com\/what-surprised-me-most-at-pack-expo\/","title":{"rendered":"What Surprised Me Most at Pack Expo"},"content":{"rendered":"

 <\/p>\n\"IMG_9084\"\n

We buy from brands we feel offer the best value. When we get the best value, we feel good about ourselves. Think about the last time you bought a newly released Apple product. You were happy, and admit it, you felt like a kid for a few days.<\/p>\n

<\/p>\n

One of Lantech\u2019s goals is to get customers to feel the same way about a new stretch wrapper as they do about a new iphone.<\/p>\n

This year at Pack Expo, we tried to hone in on that goal. How would we get attendees (hopefully future customers) and our distributors to feel the best they\u2019ve ever felt about our products? To do so, we made sure the people behind our company \u2013 whether that\u2019s Pat Lancaster, our founder and the inventor of stretch wrapping, or our regional sales managers \u2013 carried on meaningful conversations with attendees. We feel good about Steve Jobs and the \u201cgeniuses\u201d at Apple stores\u2019 genius bars, right?<\/p>\n

As a newbie who\u2019s been working as a marketing specialist at Lantech for a little over a year now, this was my first-ever trip to Pack Expo. During the show, I got to wear my reporting glasses, take notes and observe what was happening around me. I spent a few hours walking the show, watching competitors talk to customers and seeing products I\u2019ve never even known existed. There\u2019s really a machine that bunches flowers together?<\/p>\n

Besides seeing what was happening outside of our Lantech booth, I observed what was happening inside of it. Customers remember the people who are actually able to identify their needs and demonstrate an understanding of their barriers. Some attendees had short term problems that needed immediate attention. I overheard a customer say, \u201cI just sent my operator to the hospital because he passed out from running around in circles hand wrapping.\u201d At the opposite end of the spectrum, I heard a customer say, \u201cWhat\u2019s new with you guys? I\u2019ll be looking at an automatic machine in the next few years.\u201d<\/p>\n

Which companies do customers buy equipment from when the time comes? How do these companies stand out? It comes down to what people remember beyond the bright lights, free food or beautiful models.\u00a0 When customers are ready to buy a particular machine, they\u2019ll buy it from the people who offered them the most value in solving their problems. They\u2019ll remember more about the relationships they built rather than a sales argument about features.<\/p>\n

Now that\u2019s a good feeling.<\/p>\n

\"Reduce<\/a><\/span><\/span><\/p>\n

\"Lantech<\/a><\/span><\/span><\/p>\n

For more information, you can contact us on our\u00a0website<\/a>\u00a0or call us at (502) 815-9109.<\/strong><\/em><\/p>\n

 <\/p>\n

This post was published on November 14, 2014 and updated on July 20, 2015.<\/em><\/p>\n

November 14, 2014<\/p>\n

As a newbie who\u2019s been working as a marketing specialist at Lantech for a little over a year now, this was my first-ever trip to Pack Expo.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a newbie who\u2019s been working as a marketing specialist at Lantech for a little over a year now, this was my first-ever trip to Pack Expo.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[107],"tags":[],"acf":[],"yoast_head":"\nWhat Surprised Me Most at Pack Expo<\/title>\n<meta name=\"description\" content=\"As a newbie who\u2019s been working as a marketing specialist at Lantech for a little over a year now, this was my first-ever trip to Pack Expo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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